In the world of SEO there is one sure way to increase traffic: FOCUS ON PEOPLE.
My blogs help you see how to understand the people who use your website. This gives you the ability to help users understand what you do and who you help.
Website developer or designer? This is the number one question I get at all my presentations. This question is based in a blurred line between the two job responsibilities. Even in SEO we have to understand both sides to deliver the chance for best results.
Simply put, they code your website. If you hire a developer you are asking them to build you website. It might be on WordPress or SquareSpace. They might also have their own server to build your site off of. They key here is they typically understand coding and will "write" the backend of your website.
This is the fun side of the website. Website Designers create the look of your website. If you are starting out, they maybe to create your brand colors, logo, graphics to use on the website. They can also design your website to give you the look you want to convey to potential leads.
If you are just starting out, go with a Web Designer. You can create the base pages (see my handout below) with what you on each page. The designer can come in make it "pretty" and keep it on-brand for you.
If you have capital to spend a web developer might be beneficial. But overall, I have yet to see business get a Return on Investment (ROI) when using a developer. I know some fantastic developers but if you are a new business this is not the option for you.
The other problem with web developers is they do not take into account load speed of your website, especially on a mobile device. This means most web developers hurt your SEO not help it.
If you have been in business for a while, you might want to bring in both. The key is to ask the right questions to ensure you are getting a web developer you understands mobile load speeds for for SEO.
Attend my Ideal Client Workshop that is the first Tuesday of every month. Learn how to determine your ideal client language.
You can also book a discovery session to determine if we can work together. These sessions are about your business. What is the struggle? Where do you want to be? We go over my methodology and how I use transparency and accountability.
We offer a service to help you determine the best website host for you business. Check out the details here!