Our Mission is to help small businesses across the country, and industries, to use data to understand customer behavior and improve sales.
We value diligent analysis with honest feedback and innovative solutions using the core concepts set forth by the International Institute of Business Analysis (IIBA).
Our vision is to expand the ability of businesses to achieve and maintain success with analytical data and business knowledge.
At AMG we lay the groundwork for marketing and increased sales with a focus on Google Search Engine, Google Search Console, Google Analytics, and Google My Business. Our process is simple and effective with tools, plans, and processes. This means your business can stay open for years to come.
Amy has 20+ years working in various retail sectors in the retail industry. She's worked in Fine Jewelry to Commercial Tires and quite a bit in between. She is a certified Business Analyst with an understanding of how the entire business works from the back office to the sales floor.
Numbers, data, it all seems so confusing to almost everyone. I built my career on leveling up businesses using reports to identify strengths and weaknesses in a business. Once you can see those strengths and weaknesses it becomes easy to build a business strategy.
What do I do? It comes down to your type of business. Ecommerce / Retail is not the same as a Service based company. Each one can use data but the technique is slightly different. Let's break it down.
The main advantage is you can track each product from listing to cart. Or from cart to sitting with no one looking at or buying. In both scenarios, you can develop a strategy to increase your sales.
Service-based - in order to track specific packages you offer you need to create a page per package. The information will tell you if people are curious and not scheduling a discovery call. In which you can dig deeper into the page or promote that specific package/service. OR it will confirm which package is the most popular and you can decide if you want to build other packages like it.
What needs to be in place?
The tools you need to make this happen:
1. Google Analytics or some other Analytics with in-depth information on your website
2. Content-Based SEO in place throughout your website
3. Established businesses should have a dashboard for easy and quick ability to respond to your numbers
How We Can Help You.
I have the tools and knowledge to get the foundation in place for you. There is a lot of work, on my part and my teams, to get you set up. But we take that on, so you can focus on your customers. My work is behind the scenes. Your customer may notice wording changes, or that it is easier to find you in a Google Search. But they won't know who is behind the scenes making it happen.