Learn about AMG's mission, values, and vision. Learn why, how, and who we help.

WHO We Are.

Mission, Value, and Vision Statement

Our Mission is to help businesses to use data to understand customer behavior and improve sales.

We value diligent analysis with honest feedback and innovative solutions using the core concepts set forth by the International Institute of Business Analysis (IIBA).

Our vision is to expand the ability of businesses to achieve and maintain success with analytical data and business knowledge.

See our Community Page

for additional information.

Image of Amy Graves, a SEO Consultant,  wearing a black suit with a bright pink shirt. She is sitting on the front porch steps with her forearm crutches next to her.

CoButtonre Values

  • Integrity - We believe in acting with the highest integrity. We do what's right for our clients to get them results.

  • Accountability - Our process uses data to measure success. We show how and why what we do works. The data also shows us when we need to tweak and help our clients reach further.

  • Dependability - When we say a job will get done, it gets done.

  • Transparency - All meeting notes, to-do lists, and documentation are created for the client to see what we are doing and how.

What Can We Do To Make A Difference?

At AMG we lay the groundwork for marketing and increased sales with a focus on Google Search Engine, Google Search Console, Google Analytics, and Ideal Client Work. Our process is simple and effective with tools, plans, and processes. This means your business can stay open for years to come.

Amy has 20+ years of experience working in various retail sectors in the retail industry. She's worked in Fine Jewelry to Commercial Tires and quite a bit in between. She is a certified Business Analyst with an understanding of how the entire business works from the back office to the sales floor.

What is a Data-Driven Business Strategy?

Numbers, and data, all seem so confusing to almost everyone. I built my career on leveling up businesses using reports to identify strengths and weaknesses in a business. Once you can see those strengths and weaknesses it becomes easy to build a business strategy.

​What do I do? It comes down to your type of business. Ecommerce / Retail is not the same as a Service based company. Each one can use data but the technique is slightly different. Let's break it down.


The main advantage is you can track each product from listing to cart. Or from cart to sitting with no one looking at or buying. In both scenarios, you can develop a strategy to increase your sales.


Service-based - in order to track specific packages you offer you need to create a page per package. The information will tell you if people are curious and not scheduling a discovery call. In which you can dig deeper into the page or promote that specific package/service. OR it will confirm which package is the most popular and you can decide if you want to build other packages like it.

What needs to be in place?

The tools you need to make this happen:

​1. Google Analytics or some other Analytics with in-depth information on your website

2. Content-Based SEO in place throughout your website

3. Established businesses should have a dashboard for easy and quick ability to respond to your numbers

How We Can Help You.

I have the tools and knowledge to get the foundation in place for you. There is a lot of work, on my part and my teams, to get you set up. But we take that on, so you can focus on your customers. My work is behind the scenes. Your customer may notice wording changes, or that it is easier to find you in a Google Search. But they won't know who is behind the scenes making it happen.


Work with Us


D-U-N-S Number:


AMG Innovative Consultants, INC

Lake Elsinore, CA

We meet with clients:

Over Zoom and Google Meets


Old-Fashioned Phone Call